Bring the Consumer Story to Life
By offering a full range of qualitative and quantitative research services, I partner with my clients on big or small projects, short or long-term assignments and will work with you to custom design a service for your particular needs.
Using a variety of qualitative research methods, I collaborate with clients to test concepts, products and packaging, evaluate copy and design, as well as developing brand identity and coherence. Using focus groups, in-depth interviewing, shop-alongs and in-home research, I help my clients get into the hearts and heads of their consumers.
Through quantitative analysis, I assist clients in connecting the consumer behavior to the data, and then articulate the meaning behind the numbers. This knowledge becomes the key to generating ideas, spotting trends and developing a message that clarifies marketing strategy.
With the ability to understand consumer behavior and the background to understand your marketing needs, I can help bring the story of your consumer to life.
STRATEGIC CONSULTING
Do you have unexpected research needs or projects? Need someone to quickly step in and analyze previous findings or facilitate an ideation session? Is an employee suddenly unavailable? I offer short-term quality support for those unforeseen circumstances.